switch language : français | english

da fox

we do

Since 2012
we create
graphics and
2D / 3D animations,
motion design and

Associates designers



Poster for MOVES, the festival of art on billboards

This work is a proposal for the Art Moves, the festival of art on billboards.

« We use a billboard – the symbol of the modern age consumption – and change it into an object of consideration, reflection and a deep insight into ourselves and the surrounding reality. »

Topic of the 2012 edition :
“Where is the meaning ?
At the top or at the bottom ?”

A double meaning history

Sisyphe was condamned to roll a rock to the top of a mountain, from where it get would down immediatly.

Sumarized with such basic colors and shapes, the captions can be interchangeable, and thus to extend the absurdity to any other aspect of life.

The Sisyphe's journey becomes the line of economical variations, endlessly going up and down. Far from being a sharp criticism, this is remembrance of Albert Camus, who considered Sisyphe as happy, finding his happyness by doing his task, instead of what this task could mean.

« This universe henceforth without a master seems to him neither sterile nor futile. Each atom of that stone, each mineral flake of that night-filled mountain, in itself, forms a world. The struggle itself toward the heights is enough to fill a man's heart. One must imagine Sisyphus happy. » Albert Camus, The Myth of Sisyphus, 1942

To the question “Where is the meaning? At the top or at the bottom?” asked by Art Moves, we adopte the sentence of Heraclitus of Ephesus as answer : “The way up and the way down are one and the same”.