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da fox

Our passion is didactic communication.

Since 2012, we have been creating graphic design, 2D/3D animation, motion design, and web design.

contact@dafox.co

Science and Society

  • Université Paris-Sud
  • Visual Identity

Creation of a visual identity for the science communication division of the University of Paris-Sud.

The image features a modern and minimalist design centered around the text "science société." The text is prominently displayed in a sleek, sans-serif font, with the word "science" in black and "société" in a combination of black and red. The letter "e" in "société" is creatively replaced with a red circle, adding a distinctive touch to the design. The background consists of a light gray canvas overlaid with abstract, wavy lines in a slightly darker shade of gray. These lines create a sense of fluidity and movement, complementing the modern aesthetic of the text. The overall design is clean and contemporary, effectively conveying a connection between science and society.

The visual identity is based on the intertwining of the “S” from “Science and Society,” symbolizing the connections and continuity between these two entities.